Privacy Policy

This Privacy Policy describes how Advocate Wealth Solutions and Gregory S. DuPont, Esq. (collectively, "we," "us," or "our") collect, use, and protect information you provide when visiting longtermcaretaxtrap.com or using The Long-Term Care Tax Trap™ Scorecard (the "Service"). By using the Service, you consent to the practices described in this policy.

1. Information We Collect

We collect the following categories of information:

Information You Provide

• Contact Information: Your first name and email address when you submit them through the Scorecard or any opt-in form.
• Scorecard Responses: Your answers to the 10 questions in the Long-Term Care Risk Scorecard, used to calculate your personalized score.
• Communications: Information you send when you email, call, or otherwise contact us.

Information Collected Automatically

• Device & Browser Information: IP address, browser type, device type, operating system, and referring URL.
• Usage Data: Pages visited, time spent on pages, links clicked, and interactions with the Scorecard.
• Cookies & Tracking: We use cookies and similar tracking technologies for analytics and functionality. See Section 6.

2. How We Use Your Information

We use the information we collect to:

• Calculate your Long-Term Care Risk Scorecard results and email them to you.
• Send you educational content related to long-term care planning, estate planning, and the 4D Estate Plan™.
• Respond to your inquiries and schedule consultations.
• Improve the Service and personalize your experience.
• Comply with legal obligations and protect our legal rights.

3. How We Share Your Information

We do not sell your personal information. We share information only in these limited circumstances:

• Service Providers: Third parties that help us operate the Service (e.g., email delivery providers, hosting providers, analytics tools, CRM systems). They are contractually obligated to protect your information.
• Legal Compliance: When required by law, subpoena, court order, or other legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets (you will be notified).
• With Your Consent: Any other sharing only with your explicit permission.

4. Data Retention

We retain your personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your information at any time by contacting us (see Section 9).

5. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate information.
• Deletion: Request deletion of your personal information.
• Opt-out: Unsubscribe from marketing communications at any time using the link in any email we send.
• Data Portability: Request a copy of your data in a portable format.

To exercise any of these rights, contact us using the information in Section 9.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and Scorecard progress.
• Analyze site traffic and user behavior (e.g., Google Analytics).
• Measure the effectiveness of marketing campaigns (e.g., Meta Pixel, Google Ads).

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, or disclosure. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete it promptly.

9. Contact Us

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised. Continued use of the Service after changes constitutes acceptance of the updated policy.